Marketer by Day, Marketer By Night

I have one passion - marketing. True marketing is not about sales. It’s not about revenue. It’s about shifting behaviour. Understanding that behaviour is determined by decisions. Decisions are made by humans. Humans are irrational, emotional beings. I love it!

Learn with me

I’ve committed myself to learning everything about behaviour, decisions and the people who make them. Sign up for my newsletter and I’ll share what I learn with you. I’ll do my best to make sure that every one contains valuable insights. Or funny GIFs. If they have both - WIN 🙌

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I’d love to hear your thoughts. Like the content? Want me to talk about a burning topic? I also do kid’s parties.

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